Breeze

STORy

An entrepreneur from New York is starting a sleep store business in Manhattan. It is a store for busy New Yorkers to take a 30-minute quick nap and recharge in an efficient way. They wanted a brand identity that animated revitalization, efficiency, and relief.

logo

Hand-drawn type

Brand identity

Using Z from the hand-drawn type to create a breezy and cozy pattern for designing the brand identity.

Tone of voice

Sleep slangs, sentences about sleep