Luigi House
STORY
Luigi House is a small-sized multinational family-owned company that operates in both the United States and China. The business specializes in manufacturing kitchen accessories and asks for a brand image that is family-friendly. It is the company’s request that the logo has to be a mascot logo based on the owner family’s dog, Luigi.
DESIGN
I chose an earthy color palette that not only is close to the original color of the dog Luigi but also says home. Earthy colors are often used for home brands, which give people a sense of comfort and a warm and welcoming feeling. Since Luigi House is a family-owned business, I thought it would be a good idea to use these colors. As for the company name, I’ve chosen a fun type that goes well with the dog.
COLOR USE
Such a fun and friendly logo would be best used on vibrant background colors.
